BCS Global Blog | Vantage Point
News, views and insight into the video conferencing world

Video Conferencing Blog | Vantage Point

New Demonstration Facility

Posted by Matt Cole

25-Feb-2014 11:13:00

BCS Global are moving their UK Headquarters to a purpose built demonstration facility where they will have the latest in video collaboration and screenmedia communication technology on show! The move will be taking place at the end of March this year, where the facilities will be open for both partners and customers to take advantage of this excellent space! Take a sneak peak below and subscribe to email updates to be sure you are on the forefront of the communications.


 

 


 

more

Signs of Things to Come

Posted by Matt Cole

27-Jan-2014 08:48:00

Digital signage is becoming more accessible and affordable says Matt Cole, director of marketing and creative at BCS Cloudmedia

more

Not What You Do…. But the Way That You Do It

Posted by Matt Cole

27-Jan-2014 08:47:04

Could a cloud-based model for digital signage including the creation and management of content be a step in the right direction? Or will security worries prevent take-up? Matt Cole, director of marketing and creative of BCS Global discusses…

Many of us have done it at some time in our lives. We decide to take up golf, learn to paint, play the oboe or some other temporary enthusiasm. We start with good intentions and  buy the books and all the kit, at great expense. We then realise that we don’t really have time to give it the time and attention needed to do it properly. 

more

Make your digital signs work harder in 2014

Posted by Matt Cole

27-Jan-2014 08:42:00

The global digital signage industry looks set to hit $13.9 million (£8.5 million) by the end of the year, with retailers making up around 42 percent of the market, according to the research and analyst firm IHS. As a result, shoppers that venture into the high street this year are going to come across many more digital screens than they did in the past.

This is not surprising: to address fierce competition from online brands, traditional retailers are doing all they can to maximise the spend of every customer that walks through the door in a far more proactive way than ever before.

How can retailers who have invested in these screens receive the best return this year? Firstly, don't lose sight of the big picture. You wouldn't plan an advertising campaign without an overarching plan – but it's surprising how some retailers see their digital signage programme as something separate from their wider marketing strategy. Like conventional marketing collateral, digital signage must attract attention, keep the viewer engrossed, transfer easy-to-understand knowledge and convert interest into sales.

Customer knowledge is key. All retailers like to believe that they know who they are targeting, but a stereotyped customer profile is no longer enough: you need to know why they are there and what makes them tick. Does the store attract the kind of person that regards shopping as a leisure activity, or are they making practical purchases and want easily accessible information for a quick buying decision? All of this should affect the way your digital content is designed and delivered.

A shop in a commuter town might be full of older people and parents of young children during the week, yet packed with young professionals at the weekend, therefore it is imperative to make sure that your content is flexible and can be tweaked accordingly – and you can take advantage of the latest technology to do this. It's now possible to use embedded cameras with facial recognition technology to monitor who is looking at the screen, triggering different content according to age or gender.

You can now buy digital signage as a managed service in the cloud. This method combines the on-going support of hardware and software with the creation, management and measurement of content, working with a retailer's marketing team where appropriate. As a result, upfront costs are significantly reduced, the solution is highly scalable and retailers have access to digital signage professionals who are completely abreast of the latest ideas and developments in designing, monitoring and measuring campaigns.

At the heart of all of this, the customer must remain the central focus. It might appear obvious, but many digital signs are used as pure advertising vehicles, instead of providing information that will make customers' lives easier. Digital signage solutions need to do far more than simply convey a message; they are best used within a marketing mix that enriches the audience experience.

more

Bright new era dawns with cloud-based digital signage

Posted by Matt Cole

27-Jan-2014 08:36:00

Cloud technology is helping to make digital signs a far more attractive proposition for a wider range of businesses than ever before. Cloud-based solutions mean that digital signage can be offered as a managed service with a modest upfront payment and subsequent monthly fee, rather than needing a huge one-off investment. Businesses can easily scale up their use of the signs as their strategy evolves.

more

Top Tips for using digital screens this Christmas

Posted by Matt Cole

27-Jan-2014 08:33:53

Many retailers will be using digital screens for the first time this festive season. How can they maximise their impact? Matt Cole, Director of Marketing and Creative at BCS Global gives some tips:

more

How to make the most of digital signage

Posted by Matt Cole

27-Jan-2014 08:29:54

Retailers are recognising that printed marketing and sales collateral can no longer be produced quickly and cost-effectively enough to keep up with today’s accelerated product lifecycles and rapidly evolving trends. Subsequently, many are investing in in-store digital screens to display content that can be constantly refreshed to reflect changing promotions and sales patterns.

However, does digital signage provide a return on investment for retailers?

more

A Return to Face-to-Face

Posted by Lori Palarchio

10-Sep-2013 15:37:00

Lori Palarchio, Director of Human Capital at BCS Global Networks speaks around her experiences with video conferencing and the benefits its provides her in the human resource space.

HR-2

Every HR manager spends many hours every month interviewing unsuitable candidates. Applicants often travel for miles to get to the interview and use their annual leave to attend. For this reason most HR managers give them a fair hearing, even if it quickly becomes apparent that they do not have the right qualifications or personality for the job.
 
If HR is interviewing for a senior position and the candidate has been head-hunted, they may find that the person they really want for the job is too busy to travel and will decline an interview, despite initial interest. Increasingly, the challenge of recruiting teams dispersed across the globe also needs to be addressed. In this case the cost of travel can become prohibitive and the company’s vision of recruiting only the best is put in jeopardy.
 
more

Topics: Video Conferencing, Industry Knowledge, Thought Leadership

Seeing is often believing. But does the new interest in video conferencing mean there is even more pressure on space? Not necessarily, says Dan Tanel.

Posted by Dan Tanel

16-Aug-2013 15:18:00

Nobody can really predict what tomorrow’s workforce will look like, but someone has to take a calculated guess to ensure all the practical needs of an organisation will be met.
 
However, there is one safe bet. Office space will always be one of the most costly overheads for most businesses. Pressure will continue to reduce the average footprint of each employee, especially for companies operating in London and other cities, where commercial property prices remain high.

This demand is having an interesting side-effect. Increasingly, facilities management, human resources and IT departments are coming out of their silos and working more closely, as all three functions are intrinsically linked by the implications of remote working and the subsequent rise of ‘hot-desking’.
more

Topics: Industry Knowledge, Thought Leadership

BCS Global brings you Cloudmedia

Posted by Matt Cole

16-Aug-2013 15:12:00

CMlogo
 
 
Cloudmedia is an end-to-end visual communications fully managed service enabling media-rich digital content, without the need for significant capital expenditure or specialist know-how. Our cloud-based service provides a reliable, scalable and cost-effective platform for all types of organisations.
 
The Cloudmedia experience is not about the technology to execute the solution, in fact, technology is secondary… It is about ensuring the delivery of engaging, relevant, easy-to-understand, and meaningful content to the targeted audience.
 
Cloudmedia focuses on the ongoing success of the platform and has been built with this in mind. It enables you to connect with your audience 24/7/365, seamlessly, supported by our team of specialists and offering that one point of accountability. 
 

...visit www.bcscloudmedia.com for more info

 

more

Topics: Cloudmedia, Products

    

Subscribe